Winning and retaining a client are the main missions to achieve important goals. When you organise an event or you decide to open a new sales point, it’s important to consider the communication and marketing objectives and strategies
We Bring New Energy To Your Event
WHY SETTING UP A CHARGING STATION?
NEW SOURCES OF REVENUE
Take advantage of the advertising spaces available on all our tools to offer more visibility to the
sponsors of your event.
Add new sources of revenue
BOOST THE ENGAGEMENT
Involve the event attendees by giving them the possibility of expressing their suggestions through surveys, or entertain them by exploiting our gamification options
IMPROVE THE EXPERIENCE
Make your guests’ time pleasant by providing them with an interactive map in the most crowded place with the most relevant event information, updated in real time!
ADDITIONAL EXPERTISE
Make best use of our skills and increase the number of services that you can offer to your clients when organising an event without investing money in your time or resources.
EVENTS AND CONFERENCES
A corporate event can have many communication objectives aimed at employees, sales force and clients therefore it has to be memorable. Organisers of events know well that offering a charging station to satisfy the needs of attendees could be an advantage, but they are not always aware of the potential of having a
charging totem. By simply charging a smartphone your company gathers useful data for Brand Awareness. In what way? By using a proximity marketing system that is a service that provides a wifi hotspot able to create and send personalised and contextualised content to your specific target. It is a geolocalised service that activates when the attendee passes by a specific area to notify him in real time with personalised advertising. Another important service is the facial recognition that allows you to detect age, mood and age. An example is HeatMap, the flow rate map to be used to advertise to your target audience.
POWER UP YOUR EVENT
EXHIBITIONS
If your booth is not instantly visible, any communication attempts will fail. PowerMe designs booths by developing a precise theme and it creates a solution able to reach a combination of originality and value. It aims at interactivity by setting up charging areas with surveys able to actively involve the clients. Moreover, it is possible to simplify the communication with potential clients in the exhibition through a useful and interactive service by using gamification. Thanks to the charging totems you will also offer advertising spaces to be visualised on the monitor. The experience that we gained in the design of charging areas suggests us that finding the best solution to the set objectives is an activity that requires technical skills, research and different accountability tests. For this specific reason we offer our team of designers, developers and engineers to help you find the best solution.
MAKE YOUR EXHIBITION STAND OUT
RETAIL AND LARGE SPACES
Retail: Thanks to our innovative solutions, clients who charge their phone stay in the shops longer compared to those who don’t. The retail sale system is strongly customer orientated and focuses on customers’ shopping experience. Marketing and communication campaigns, as well as the brick-and-mortar store experience and the offered services strongly influence the consumer choices. Our charging totems stand out because they give you the chance to increase the average time spent in store and send promotions.
Larges Spaces: we are able to offer you the best display solution for your space, whether it is about designing and creating charging areas for shopping centres, stations or airports. The charging totem is developed to improve the customer experience and help the company directly interact with its clients though a gamification service, that is, an engagement mechanism aimed at incentivising the marketing objectives and make it possible to gather useful data through game-like communication.
IMPROVE YOUR POINT OF SALE
WHAT OUR CLIENTS THINK OF US
“This is what you call sharing technology!”
“We immediately loved the idea behind Powerme: our clients had the possibility to subscribe using the touchscreen monitor of the Famag PowerStation and get their card. Their developers were also able to combine our CRM to their digital signage, so that they could show offers tailored to each
client based on their purchase history”
“We immediately loved the idea behind Powerme: our clients had the possibility to subscribe using the touchscreen monitor of the Famag PowerStation and get their card. Their developers were also able to combine our CRM to their digital signage, so that they could show offers tailored to each
client based on their purchase history”
“Pharmaceutical companies offer me high remuneration to advertise in my network of pharmacies but unfortunately the space is limited. One of the products suggested by PowerMe is a totem equipped with a touchscreen monitor that gives the possibility of profiling users by number, gender,
age and mood and that is directly connected to the monitor digital signage. Not only did I increase the advertising space, but I have also been able to ensure that the ad of the pharmaceutical companies would be seen by the selected target!” – Gruppo Farmacie Milano
“PowerMe, an app that helps finding the closest station – within the partnering network – to charge smartphones and other electronic devices”
“Another important multinational company and client, relied on us to manage a proximity marketing project in 500 tobacco shops in Milan and Rome. I met the PowerMe team and in few weeks they created a perfectly functional product for my target and objectives based on my needs: apart from easily combining our proximity marketing service, we were able to upsell to our client by suggesting to place their ad on the tool built for us that includes a monitor and an advanced digital signage system”